WEEK 7 (FYP 1)

WEEK 7

     Activity: PREPARING GANTT CHART AND ANALYZE MARKET VALIDATION 

GANTT CHART

            Based on the Gantt chart that i already prepared for this semester and next semester, along this duration i will follow that already set. For this week, my project will start focus in preparing Gantt chart and then followed by study the concept of home automation system. Along the study concept, this week is also focus on market validation as mention as Gantt chart.

Below, is some information about the Gantt chart. For more information, this is the link of gantt chart www.gantt.com and to see on YouTube, this is the link...https://youtu.be/cJIamlI5q8I

GANTT CHART HISTORY

The first Gantt chart was devised in the mid 1890s by Karol Adamiecki, a Polish engineer who ran a steelworks in southern Poland and had become interested in management ideas and techniques.

Some 15 years after Adamiecki, Henry Gantt, an American engineer and project management consultant, devised his own version of the chart and it was this that became widely known and popular in western countries. Consequently, it was Henry Gantt whose name was to become associated with charts of this type.

Originally Gantt charts were prepared laboriously by hand; each time a project changed it was necessary to amend or redraw the chart and this limited their usefulness, continual change being a feature of most projects. Nowadays, however, with the advent of computers and project management software, Gantt charts can be created, updated and printed easily.

GANTT CHART FOR MY PROJECT...☺☺☺☺

MARKET VALIDATION

Consideration of Commercialization

This project is based on commercial project. This project which is to developed based on market demand. The validation of this project is complete by issuing and asking it in questionnaire in 100 samples. Even 100 samples are not sufficient, but for the first learning purposes, it will be considered sufficient.in fact, in the real market purposed, it is not valid.

Under market process there are several parts such as market demand, market size, and market segment. Demographic, geographic, and psychographic are considered are under market segmentation in term of survey. The target market of this project is a person who in family and house holder. Other than that, the survey is focuses in Kuala Lumpur Convention City (KLCC) area because it is urban area with foreigner in window shopping and suitable for technology product purpose. The questionnaire sample is provided in the appendix section. 
https://youtu.be/b1Y5t8xJXGQ    to see via YouTube...

Based on the pictures  above is my questionnaire survey of home automation system. Later on I will post the analyse of market validation.


ANALYZE MARKET VALIDATION

Market Demand

This project which is to developed based on market demand. The market demand here is how many person that need this home automation system to get along in their daily life. The project with simple concept of prototype home automation with low costs by controlling lights, fan, door, etc. will increase the market demand. Figure 1 below show the market demand for the project.

Market Size

The size of the market is an important factor. The market size of this project is a person who in family and house holder. Other than that, the survey is focuses in Kuala Lumpur Convention City (KLCC) area because it is urban area with foreigner and our people in window shopping and suitable for technology product purpose. During the survey carried out, majority the questionnaire is in family and house holder. Figure 2 below show the market size of questionnaire.

Market Segment

The market segmentation were divided according to geographic, demographic, psychographic and persona buyer. The following are described below:

Geographic

The geographic segmentation here refers to the customer’s country (Malaysia), cities (Kuala Lumpur). It is urban area with foreigner in window shopping and suitable for technology product purpose. After that, the project will be expanding to the other country that suitable for home automation system.

Demographic

Demographic here refer to the physical characteristics of the people such as that stated in the survey form which is as income, occupation, marital status, age, and gender. The following are some demographic.

a)      Income: The market survey divided into the basis income. The income level such as RM2000-RM2999, RM3000-RM5000, RM5000-RM10, 000 and >RM10, 000.

b)     Occupation: The market survey divided into the basis occupation. Here occupation was change into department or position.

Psychographic

Based on the psychographic, which is dividing the market in to segments based upon different personality traits, values, attitudes, interests, motives, and lifestyles of consumers. The figure below show the psychographic segment based on lifestyle. The selection that available is such as to make life easier, more convenience and save time, and other than that is for safety reason. The questionnaire can conclude that the survey mostly choose this project is because to make life easier is the reason to automate home become smart home.  

Buyer Persona

A buyer persona is a composite representation of a customer that aggregates the attributes and demographics of a segment of target customers. Attributes are based on market research and data on the company's existing customer base. The following is some questions for asking the buyer persona:

·         Are they male or female?

·         What is their age?

·         Are they married?

·         Do they have family?

·         What is their annual household income?

This information in easy to obtain and it is really help to start analyzing the buyer persona for the project. Figure 6 show the some specific areas that suitable for home automation technology. Based on these analyses, the buyer persona chooses the area that for luxury houses with high income. After that, the offices and for open shops lots areas for the second choose. Area that only required which are only 10 persons. For other,  a person give the specific reason.

DONE FOR MARKET VALIDATION...☺☺☺☺